Privacy Policy

Love'n Layer takes the protection of your personal information very seriously. In accordance with EU legislation \\"General Data Protection Regulation\\" (GDPR), we have updated our Privacy Policy and our security measures to best protect the information you provide.

This policy, together with our Terms and Conditions and other documents referred to, sets out the basis on which personal data that we collect from you or that you provide to us is processed by us.

Please read the following documents carefully to understand our intentions and practices regarding your personal data and how we will process it. You can withdraw your consent at any time in accordance with our Privacy Policy.


Loveli Beauty AB (owner of the brand Love'n Layer), org. no. 559322-9304 (“Loveli Beauty”), is the controller of your personal data according to applicable data protection laws. Selected suppliers and the companies connected to Love'n Layer may process your personal data on Love'n Layer's behalf and in accordance with our instructions.

For questions about the processing of personal data, you can contact Love'n Layer at any time at:

Love'n Layer, Loveli Beauty AB
Postal address: Tjärdalsvägen 25, 184 38 Åkersberga
Telephone number: +46 (0)73 535 20 88
Email address:


Love'n layer collects names, addresses, e-mail addresses, telephone numbers, nationality and (if applicable) company information (ie the company name of your employer) from visitors to the website who register their information, who use the website to make purchases or use any of Love'n layer 'n Layer online services, such as subscribing to newsletters or sharing information via phone, customer service or regular mail. If personal data has been received from affiliated companies and partners of Love'n Layer, this data will be processed according to our Privacy Policy.

Love'n Layer also uses "cookies" (explained below) and IP address tracking to enable us to improve our services and your experience on the Love'n Layer website. When you order our products on our website and choose to pay by credit card, you will provide your credit card information on our website to complete your purchase. Your credit card details will never be visible to either Love'n Layer or our payment service providers.

Love'n Layer may also store information about your purchases, such as product and size, purchase price and date, as well as general information about skin type, gender, age and purchasing habits that help us improve our services for you and your future shopping experience with us.


Love'n Layer uses the information collected to:

- Process purchases or orders you have made on our website.
- Handle any returns, exchanges or complaints.
- Communicate with you about your purchase or order.
- Administer our services offered on the website.
- Answer and administer any questions or comments about our products or services.
- Keep you informed, via SMS, e-mail or regular mail, regarding special events or campaigns.
- Send our newsletter if you have chosen to subscribe to the newsletter.
- Review our results and improve our services to you.
- Analyze your personal data to produce offers and information relevant to you.
- Help us improve the design of our website and your online or in-store experiences.
- Contact you, based on the choices you have made on the website, by email, regular mail or phone, to conduct market research and learn more about how we can improve our product offering.

We may combine the personal information you have provided to us with the personal information you have provided to one of our affiliated companies to improve and personalize your shopping experience, and to communicate with you in accordance with this policy.

We may also use your personal data for our internal marketing and demographic surveys together with non-personal information to analyse, profile and look more closely at customer patterns in order to improve our products and services.


 Love'n Layer does not rent or sell our customers' information such as names, addresses, email addresses or other personal information to any other external entity.

Love'n Layer may share your personal data with affiliated companies and partners to improve the services we offer you.

Love'n Layer may also share your personal data with selected suppliers who have a function for our business, such as suppliers who process orders or deliver orders, process payments, perform promotional services or data management, maintain our website, distribute email, send out our newsletter, provide customer communications or manage our customer database. If necessary, the personal data you provide to us may be processed by these third-party companies, but only on behalf of Love'n Layer and in accordance with our instructions. We do not allow any of our suppliers to use your personal data in any way beyond Love'n Layer's needs. If Love'n Layer is acquired by another entity or if there is a merger or consolidation, the customer information provided by Love'n Layer may be made available to the new entity. However, Love'n Layer will ensure that the new entity will agree to protect the confidentiality of your personal information in accordance with this Privacy Policy.


Your personal data is stored by Love'n Layer in Sweden. We may share your personal data with our affiliated suppliers and partners within the EU/EEA and outside the EU/EEA for the purposes described under section 4: HOW DOES LOVE'N LAYER USE YOUR INFORMATION?. We may also share your data with selected suppliers, who in turn may process your personal data in countries both within and outside the EU/EEA for the purposes described above under section 4: HOW DOES LOVE'N LAYER USE YOUR INFORMATION?. Please note that countries outside the EU/EEA do not always have access to the same level of protection regarding personal data as countries within the EU/EEA. However, all processing of personal data from our affiliated companies, partners and selected suppliers will only take place in accordance with Love'n Layer's instructions to offer adequate protection for your personal data. You hereby consent to the transfer of your personal data outside the EU/EEA in accordance with this Privacy Policy.


 Love'n Layer takes appropriate security measures to protect the information you provide. Although we take all possible measures to protect your personal information from unauthorized access, use or disclosure, you hereby accept that there is no guarantee that data transmission of information is completely secure from unauthorized access. We are only responsible for this if it was due to negligence on our part.

Please note that emails are not encrypted and are not considered a secure way of providing card details or sensitive personal information. For security reasons, we do not store any information about your payment in our own system.


You have the right to annually request written documentation, free of charge, regarding the personal data we have stored about you. You also have the right at any time to request access to and correction of any personal information you have provided to us, or to have your name and other personal information removed from Love'n Layer's customer database and/or marketing/newsletter list by contacting our customer service at Please click on the unsubscribe from our newsletter link in our next email if you would like us to remove your details from our marketing/newsletter list. Notwithstanding the above, Love'n Layer reserves the right to store and process your personal data in accordance with this policy to the extent necessary to process a purchase on your part or to provide other services that you request.


If you have signed up for our newsletters or emails and you no longer wish to receive them, you can unsubscribe from that specific mailing by clicking on the unsubscribe link included in all newsletters/emails.


We will store your information for as long as is necessary to process your order or provide the services requested by you, or for a longer period if required by law or as necessary to resolve disputes, prevent fraud or enforce our terms.


If you do not provide us with mandatory personal data, it is not certain that we can process your order or perform the services you request. When you buy our products online, we will inform you which information is mandatory.


Cookies are information that the website saves on your computer. We use cookies on our website to improve your experience with us. Cookies are not only used for statistical purposes, but also identify your computer and enable the website to retrieve your personal settings. Your browser can be set to send a message when a cookie is activated. This allows you to deny the use of this cookie or delete the cookie at the end of your session. If cookies are disabled, your experience on our website will be limited. By browsing the website, you agree to the use of cookies.


If you are under the age of eighteen (18), we require that you inform and obtain the consent of your parent or guardian before purchasing anything on

Love'n Layer does not collect personal information from persons under the age of 18.


Love'n Layer reserves the right to occasionally make changes to our privacy policy or practices. We will post the updated policy on our website and therefore we encourage you to review this page periodically to stay up-to-date, at least each time you use our online store. We will notify you of any changes to our privacy policy by posting the changes on our website.

Loveli Beauty AB
Tjärdalsvägen 25
184 38 Åkersberga
Customer service:
Org no: 559322-9304

Last modified date: January 25th, 2023